Telephone Tracking allows you to track calls out of your site and understand precisely what marketing activity brought them there; whether it was from a different site, Google or your paid search campaign.
So no longer will you have to guess how your caller has discovered you.
Why you need Call Tracking
Call tracking is an essential tool for any business that spends money on advertisements across multiple stations. Clients with AdWords have an inborn need to track the calls that relate to their key words, in order to understand which keywords deliver call conversions. phone tracker With no visibility of call conversions, it is simply not possible to work out if your investment in the key words in your portfolio is providing value or not. Is just monitoring AdWords call conversions ?
Most clients are looking to track not only PPC, but also SEO, Screen, Affiliates, Social Media in addition to Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the energy of a 3rd generation call monitoring system such as Call Conversions Tracking comes in, since it lets you see your ROI for every one of these very important channels not only Google PPC. This can be essential actionable data allowing you to optimise the effectiveness of all your marketing and advertising channels, crucial to the success of any business.